Community Hospital of the Monterey Peninsula (CHOMP) had long been the healthcare leader in Monterey County, CA when they decided in late 2008 that it was time to think “out of the box” and put increased emphasis on wellness and prevention strategies. There were several considerations:
– A desire to expand their range of services to keep people in the community healthy.
– A need to strengthen their market presence in the Marina area, north of Monterey, one of the fastest growing parts of their service area. This was critical to them, as a large property (formerly the Army’s Fort Ord Military Base) was closed and being turned into a large housing and retail service area. CHOMP’s leadership foresaw the need for healthcare services in that rapidly growing area and wanted to get ahead of the competition. By creating a multi-purpose wellness and ambulatory care site, they were able to capture and dominate the market.
– CHOMP services a large number of retired individuals in this area and has created their own Medicare Advantage plan (“ASPIRE”). The Montage Wellness Center has become a key element in the success of the plan by attracting seniors and keeping them healthy.
With the success of the Marina site, CHOMP’s leadership team then spun off an additional ‘satellite’ wellness center in Salina to extend their dominance in the entire county.
Healthplex Associates (HPA) consults with hospitals, health systems, foundations, and universities across the United States to create and manage clinically integrated fitness facilities. Healthplex Associates has developed unique programs to ensure the smooth transition from the clinical setting to the wellness center for people who need long term lifestyle management support for optimal health. HPA has achieved national leadership through innovation and our dedication to patients and clients.
Our combined staff has now served over 400 clients ranging from large hospitals to smaller, community based rural hospitals. We work exclusively with organizations ranging from healthcare systems, universities and foundations who are committed to a vision of improving the health and wellness of the community in which they serve.
Healthplex Associates has developed a unique, hands-on style to assisting and advising clients with an approach that stresses partnerships. We provide an array of services in the Medical Wellness Industry. These services include feasibility studies, audits of existing medical fitness centers and management. Fundamentally, we believe that true community health must include fitness/wellness services and because of our deep healthcare background (all of our principals have health care management or clinical backgrounds), our Healthplex team fully understands the client’s mission and the complexity of today’s healthcare environment.
The management team of Healthplex Associates is made up of some of the nation’s most experienced experts in the field of medically based fitness. Few management firms can boast of the experience in health care, clinical services, and operations of medically based fitness centers that HPA possesses.