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Your Partner in Wellness & Fitness

Services: Marketing Research

In conjunction with an independent, third party demographic research firm, Healthplex® Associates will provide a comprehensive assessment to guide the structure of your center. Our proven system utilizes state-of-the-art scientific methodology, taking the guesswork out of the process.

Building your feasibility analysis includes tailoring the concept to your demographics your market, and your site. The investment you're going to make cannot be protected and nurtured by an "off-the-shelf" consulting product based on a program that was developed for some other facility

Sometimes, questions arise that are outside the purview of the demand model. In the case of unique demand issues, the client may benefit from local research regarding consumer intent. In other cases, questions about pricing or the value of certain features may indicate the need for custom research. Our team has conducted hundreds of custom studies - many of them involving the Healthplex concept. This product takes the reader through an easy to understand question and answer format supported by graphics. Of course, the detailed tabulations and statistical analyses are also included.