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Services: Business Planning

Once approval has been given to develop a new Healthplex® project, it is time to complete a business plan for the Healthplex fitness club. A business plan precisely defines the fitness component, identifies its goals, and serves as its resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps allocate resources properly, handle unforeseen complications, and make good business decisions. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.

"The business plan is a necessity. If the person who wants to start a small business can't put a business plan together, he or she is in trouble," says Robert Krummer, Jr., chairman of First Business Bank in Los Angeles.

Elements of the Healthplex Fitness Plan

From the feasibility study:

  • Fit with hospital strategic plan, mission and organization
  • Description of the fitness club (concept, size, location, etc.)
  • Competition
  • Membership demand by type
  • Site description
  • Final project sizing
  • Establishment of protocols for integration with client medical programs
  • Capital equipment and supply analysis
  • Balance sheet
  • Breakeven analysis
  • 5year pro-forma income projections (profit & loss statements)
  • Pro-forma cash flow
  • Assumptions upon which projections were based

Operating issues:

  • Marketing plan (pre-opening phase and first two years)
  • Operating procedures
  • Vendor relations
  • Personnel
  • Construction schedule


Our basic model, particularly in today's healthcare reimbursement environment, is to transition from traditional healthcare services such as rehabilitation, to a safe, supervised and self-managed fitness program. Examples of uniquely integrated programs that should be considered include the following:

  • Diagnostic services, such as radiology, imaging, gait analysis and phlebotomy
  • Developmentally Disabled Exercise
  • Arthritis programs including warm-water aquatics and pediatric arthritis.
  • Cancer Rehabilitation and Conditioning.
  • Pulmonary Rehabilitation and Conditioning
  • Weight Loss and Weight Management
  • Women's Health Services including Pre and Post Natal Exercise
  • Exercise for the Physically Disabled and programs for the continuation of exercise after Physical or Occupational Therapy
  • Diabetic Exercise
  • Senior Health and Fitness
  • Cardiac Rehabilitation Phases II and III
  • Alternative medicineAlternative medicine

This is merely a partial list of the programs that Healthplex Associates has actually developed and implemented in its centers.

In addition to these elements, a Healthplex typically includes physician offices and medically-related retail services (e.g. optometry, medical equipment, pharmacy, natural remedies, etc.

Healthplex Associates has extensive experience with planning for all sorts of clinical experience. It is normally a wise use of resources to engage an independent, outside consultant to assist the hospital in determining the mix that fits best with the hospital's strengths and weaknesses within its particular competitive environment. Healthplex Associates is uniquely qualified in this regard because of the many synergistic relationships with the fitness center.

Finally, Healthplex Associates can develop demand and competition estimates for many clinical services.